Our ESG Priorities: Building a Future That’s Responsible, Regenerative, and Real

We are committed to focussing where we believe we can make a bigger difference and deliver greater long-term positive impact. We go about this in a disciplined and determined way.

The core of our ESG efforts is our brand promise to close the loop on plastic waste to create a circular economy and reduce plastic waste. Added to this is our commitment to increasing the value of plastic waste in each step of our supply chain. Shortlisting our priorities has helped us significantly improve how we manage water, energy, production, diversity, our employees and our operations in each one of our locations. Our work begins with waste—but our impact goes far beyond.

Environment: Producing Responsibly, Recycling Sustainably

• Sustainable Production: From designing our own machinery to tailoring in-house formulations, we focus on getting maximum output with minimal environmental impact. Our recycled rPE and rPP granules help reduce emissions, conserve resources, and give plastic a new life—again and again.
• Prioritising Direct Collection: We’ve invested in our own collection infrastructure, including Avkar Kendras and partnerships with municipalities. By working directly with safai saathis, municipalities, and aggregators, we ensure traceability, reduce leakages, and build a cleaner supply chain from the ground up.
• Water Efficiency: We closely monitor the amount of water used in our recycling processes—because sustainability shouldn’t come at the cost of natural resources. Reducing water consumption while maintaining quality is a constant focus.

Social: Empowering People, Elevating Work

People are at the heart of what we do—and that includes every hand that touches the waste we work with.

• Diversity & Inclusion: We’re proud of our inclusive workforce and are committed to building a culture where every individual is respected and valued, regardless of background or gender.
• Upskilling for Impact: Whether it’s training safai saathis or empowering our plant operators, we focus on real skill-building. We offer structured training, on-ground learning, and exposure to advanced technologies to help people grow with us.
• Decent Work & Fair Incomes: We ensure that everyone in our value chain—right from the informal sector—is part of a regulated system where incomes are timely and direct to bank. Because dignity must come with every job.
• Safe & Productive Workspaces: From our factory floors to our collection centres, safety is non-negotiable. Our workplaces are designed for productivity, wellbeing, and long-term growth.

Governance: Leading with Responsibility and Integrity

Doing the right thing isn’t always easy—but it’s always essential.

• Responsible Business Practices: We operate with complete transparency—be it with partners, regulators, or within our own teams. Compliance isn’t a burden—it’s the backbone of our credibility.
• Sourcing with Integrity: Our vendors, aggregators, and sourcing partners are all mapped and vetted for responsible practices. We trace every granule of waste to its source and ensure it has been collected ethically.
• Risk Management: From market fluctuations to operational risks, we’ve built systems to identify, assess, and mitigate threats. Agility and preparedness help us stay future-ready.
• Health & Safety First: We follow rigorous health and safety protocols across all facilities. Employee wellbeing, especially in tough waste environments, is our top priority.

ESG is woven into every decision and every product we make. We are rebuilding trust, dignity, and hope. And that, to us, is the true meaning of sustainability.