Measuring What Matters: Lucro’s 5 Core KPIs for Real Circularity

We believe that real change starts with responsibility. We don’t just speak about circularity—we live it, measure it, and hold ourselves accountable to it every single day.

Every piece of plastic we collect, every granule we produce, every product we create—it all carries the weight of our purpose. To keep ourselves grounded and honest in our mission, we track five core KPIs. They are a reminder on why we started, and how far we’ve come. Most of all, they prove something we’ve always believed—that recycled plastic can be more than just an alternative; it can be the new standard.

This is how we make impact measurable, scalable, and real at Lucro.

Volume of Post-Consumer Waste Collected and Recycled

We track how much plastic we pull out of the waste stream each month—how many tonnes we’ve diverted from landfills, oceans, and incinerators. But for us, it’s not just about quantity. It’s about knowing that every kilo we recover is one less hurting the environment, and one more being given a second life.

Water Used per Tonne of Output

Circularity has to respect every resource—not just plastic. We carefully monitor how much water goes into our processes, making sure that our solutions don’t create new problems. We work hard to reduce, recycle, and reuse water wherever possible—because sustainability isn’t just what we make, it’s how we make it.

Traceable, Ethically Sourced Material

We’re proud to know exactly where our waste comes from—and who helped bring it to us. Through our Avkar Kendras and direct work with safai saathis, municipalities, and aggregators, we’ve built a sourcing model based on dignity and respect. Every vendor, every collection partner is mapped, supported, and seen.

CO₂ Emissions Avoided

When we recycle plastic and turn it into new material, we’re not just avoiding plastic pollution. We’re reducing CO₂-eq atmospheric emissions by recycling the plastic instead of allowing it to see its end-of-life fate. We measure how much CO₂ we’ve helped prevent by using recycled instead of virgin materials. It’s our way of making climate action real.

Customer Retention and Repeat Business

We have loyal customers, customers that rely on us for their sustainability. That’s the truest testament to the quality of our recycled materials and the trust we’ve built. For us, every repeat order is more than a sale—it’s a shared belief that sustainability and performance can go hand in hand.